BUILDING CONSCIOUSNESS FOR ENVIRONMENT/ BIODIVERSITY – THE ROLE OF THE MASS-MEDIA IN SHAPING POLICY FOR SUSTAINABLE DEVELOPMENT

Biodiversity is life; managing it unsustainably poses threat to human survival. The threat posed to biodiversity resources is due to over exploitation way above the carrying capacity of the environment/ human beings. Addressing over-exploitation of natural resources and its impacts on the environment can only be resolved when stakeholders from the policy, programs and community levels get the right education and information to change attitude(s).