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The Family Firm: A Data-Driven Guide to Better Decision Making in the Early School YearsThe instant New York Times bestseller! "Emily Oster dives into the data on parenting issues, cuts through the clutter, and gives families the bottom line to help them make better decisions." Good Morning America "A targeted mini MBA program designed to help moms and dads establish best practices for day to day operations. The Washington Post From the bestselling author of Expecting Better and Cribsheet, the next step in data driven parenting from
"Emily Oster dives into the data on parenting issues, cuts through the clutter, and gives families the bottom line to help them make better decisions." -Good Morning America
"A targeted mini-MBA program designed to help moms and dads establish best practices for day-to-day operations. -The Washington Post
From the bestselling author of Expecting Better and Cribsheet, the next step in data driven parenting from economist Emily Oster.
In The Family Firm, Brown professor of economics and mom of two Emily Oster offers a classic business school framework for data-driven parents to think more deliberately about the key issues of the elementary years: school, health, extracurricular activities, and more.
Unlike the hourly challenges of infant parenting, the big questions in this age come up less frequently. But we live with the consequences of our decisions for much longer. What's the right kind of school and at what age should a particular kid start? How do you encourage a healthy diet? Should kids play a sport and how seriously? How do you think smartly about encouraging children's independence? Along with these bigger questions, Oster investigates how to navigate the complexity of day-to-day family logistics.
Making these decisions is less about finding the specific answer and more about taking the right approach. Parents of this age are often still working in baby mode, which is to say, under stress and on the fly. That is a classic management problem, and Oster takes a page from her time as a business school professor at the University of Chicago to show us that thoughtful business process can help smooth out tough family decisions.
The Family Firm is a smart and winning guide to how to think clearly--and with less ambient stress--about the key decisions of the elementary school years.
Parenting is a full-time job. It's time we start treating it like one.
Review Citations:
- Library Journal 05/01/2021 pg. 60 (EAN 9781984881755, Hardcover)
- Publishers Weekly 06/21/2021 (EAN 9781984881755, Hardcover)
- Booklist 07/01/2021 pg. 6 (EAN 9781984881755, Hardcover)
ABOUT THE AUTHOR
Emily Oster is a professor of economics at Brown University and the author of Expecting Better, Cribsheet, and The Family Firm. She writes the newsletter ParentData and her work has been featured in The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and Bloomberg. She has two children.
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4.6 ★★★★★
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★★★★★ 3
Beware of Size
Size: XX-Large, Color: White
Inconsistency in size per other reviews. The site said XL was my suggested size.....I usually follow that advice. I went XXL this time and happy I did. The neck is a medium and the rest is maybe XL....it feels "fitted" too...not very loose. I will keep it as I like a snug neck---but this needs effort to pull over my head. Having said that, the material is soft and not too thick. Just beware of sizes.
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Reviewed in the United States on October 16, 2025
★★★★★ 5
Excellence
Size: X-Large, Color: Black
Excellent product, definitely will be buying more
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Reviewed in the United States on May 21, 2026
★★★★★ 1
Not black and Runs small
Size: X-Large, Color: Black
I ordered black but it was more like charcoal gray. I ordered a XL and it fit like a Large at best. The fabric was very soft, so that was a positive. Very disappointed in the color and sizing. I reordered a 2XL and it also runs very small. It fit about the same as the XL did. It is a athletic fit. There is barely any size difference between an XL and a 2XL. Highly recommend to not waste your money on this shirt.
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Reviewed in the United States on November 13, 2025
★★★★★ 5
Warm and comfy
Size: X-Large, Color: White
Very soft and warm. Runs small. I’d buy up a size. Washes well
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Reviewed in the United States on March 15, 2026
★★★★★ 5
Confident sweater
Good quality and fit
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Reviewed in the United States on March 2, 2026
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