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Description
THE CONTENT PUZZLECondition: BRAND NEW ISBN: 9798986374802 Format: Trade paperback (US) Year: 2022 Publisher: Bookbaby Description: If you Google "content marketing," you will get thousands of results. But not each of these results will be related to true content marketing. Because this area of practice has exploded in recent years, there are many people and organizations who are looking to profit from sharing information about content marketing. I encourage you to do
Condition: BRAND NEWISBN: 9798986374802
Format: Trade paperback (US)
Year: 2022
Publisher: Bookbaby
Description:
If you Google "content marketing," you will get thousands of results. But not each of these results will be related to true content marketing. Because this area of practice has exploded in recent years, there are many people and organizations who are looking to profit from sharing information about content marketing. I encourage you to do your own research (like reading this book!) and make the right decisions for your situation. There is no silver bullet in content marketing, only guidelines to consider and apply to your own work.
You likely see examples of content marketing every day and don't realize it. It is standard practice in industries from packaged foods to beauty products to the travel industry. Consumers are becoming savvier about companies' advertising techniques and expect more from brands. Perhaps you have seen REI's Miranda in the Wild YouTube series, where one of their employees discusses how to find the right camping gear for the right situation. Or Dove's Real Beauty campaign. Or any of the multiple blogs and recipe sites by food companies such as Pillsbury, Kellogg's, and Kraft. These are all examples of content marketing.
The content itself is one part of content marketing, but in many respects, it is not the most important. Before you start thinking about what types of content you need to create, you need to lay the groundwork. Think of this as the edge of the puzzle that holds the whole picture together. As you will learn, there are a lot of steps that you need to take into consideration before you get to the actual creation of content. Content planning doesn't come until you establish your objec
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4.3 ★★★★★
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Product Reviews
★★★★★ 4
Quality shoe but with a slight squeak.
Size: 10 Wide, Color: Burgundy Polished Full Grain
Nice shoes with the classic Penny Loafer design. Fit was better than another brand I tried. Only reason not 5 starts is disappointment due to a slight squeak at times when walking.
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Reviewed in the United States on August 11, 2025
★★★★★ 5
Exact item ordered, quick delivery
Size: 9.5, Color: Black Polished Full Grain
I ordered these black Cole Haan penny loafers for casual wear with jeans, khakies, and even business casual with slacks and a jacket. They've always worked perfectly for these uses. The Cole Haan version is the most versatile and still meets my sophisticated look criteria. I wear a 9 1/2 M with almost all other shoes. I have found Cole Haan to run slightly wider and slightly shorter. This fit will work with thin and no socks and a little loose in width. . I'd likely order a 10 N next time. I tend to forget this but it runs consistent with me for Cole Haan. 5 stars for the shoe and service. My bad on the slightly off fit.
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Reviewed in the United States on January 8, 2025
★★★★★ 1
Poor quality control - maybe outlet store leftovers
Size: 11.5, Color: Burgundy Polished Full Grain
The two shoes were not the same size. They were both labeled 11 1/2 but one shoe was larger than the other and the fit was poor. I returned the first pair and ordered a replacement. This time the shoes were close to the same size but too loose and the left one has sewing issues. I've bought Johnston & Murphy for years because of the quality. These were to replace an existing pair of burgundy penny loafers that have finally worn out (even after several heal/sole replacements). That is the expected quality. I suspect Nashville Shoe Warehouse may be handling shoes that didn't measure up for the quality; more like an outlet mall than getting the J&M quality I've come to expect.
Update: went to Johnston & Murphy site to buy "direct" from the manufacturer. There were several recent reviews where the shoes were long and didn't fit properly. Genesco - please step up the manufacture / crafting of these classic shoes to the level of quality they used to have.
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Reviewed in the United States on July 21, 2025
★★★★★ 5
Really nice shoes
Size: 9, Color: Black Polished Full Grain
My husband enjoys wearing these shoes. Very classy looking. They fit well. They arrived quickly. He liked them so much he ordered another pair in a different color which have worked out just as well.
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Reviewed in the United States on February 3, 2026
★★★★★ 3
Way too narrow
Size: 9.5 Wide, Color: Burgundy Polished Full Grain
I ordered a wide in this shoe, but it was still way too narrow. I had to return them. Otherwise, it looked like a nice quality shoe.
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Reviewed in the United States on February 12, 2026