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Description
The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.0 ★★★★★
Based on 1980 reviews
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Product Reviews
★★★★★ 1
Strong latex odor hasn't dissipated in 3 weeks and counting!!
Size: Standard Size
Unusable!!!! Strong latex order hasn't dissipated in 3 weeks and counting! I have put the pillow outside to air each day for weeks and tried multiple types of covers with no abatement. The return window has closed but a, seeking refund for defective product.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Comfortable
Size: Queen Size
I was pleasantly surprised by how comfortable this latex pillow is! It provides just the right amount of support without feeling too firm, making it perfect for someone like me who prefers a balanced feel. Unlike memory foam pillows, which can sometimes feel too dense, this one offers a gentle bounce that adjusts to my head and neck naturally.
One of the things I appreciate most is how well it maintains its shape throughout the night. No matter how I shift positions, it doesn’t flatten out or lose support. Another bonus is that it stays cool—I haven’t experienced any overheating, which is a common issue with other pillows I’ve tried.
There was a faint latex scent when I first unboxed it, but after leaving it out to air for a short while, it completely disappeared. Overall, this pillow is a fantastic option for anyone looking for something supportive yet comfortable, and I’d definitely recommend it to others!
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Reviewed in the United States on February 20, 2025
★★★★★ 5
Dream pillow
I’ve been using latex pillows for over 30 years, and I can’t find them in local stores anymore. I’ve been needing to replace my pillow and finally decided to try this one. There are so many options on Amazon that it’s overwhelming. But this standard low loft pillow ended up being PERFECT. It feels amazing and just like the pillows I’ve been using since childhood. It is soft but cradles my head and neck perfectly. For me, it’s like sleeping on a gentle cloud. Very happy with my purchase. (Yes, it does have a slight latex odor. That is normal due to the material. It’s not very strong and it doesn’t bother me).
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Great latex pillow
Size: Queen (Mid Loft), Number of Items: 1
This review is for the biamktp queen pillow. Medium firmness. Finally a latex pillow worth keeping. After trying many other latex pillows I'm finally sleeping comfortably. This pillow is soft, yet firm enough to give your head support. I'm not having any neck or shoulder pain when I wake up. I'm sleep on my side about 95% of the time. 5% on my back. I've been sleeping with this pillow for about 10 days and still am happy with it. It was delivered on time, absolutely no odor and it has a removable cover. I highly recommend it.
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Reviewed in the United States on June 8, 2025
★★★★★ 4
Great Pillow
Size: Queen (High Loft), Number of Items: 1
Very Comfortable…Holds up well
Highly recommend..
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Reviewed in the United States on April 26, 2026