SKU: 52278957730

FLUIDITY FULL-COVERAGE FOUNDATION - F5.40

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Description

FLUIDITY FULL-COVERAGE FOUNDATION - F5.40Description Pro Tips Ingredients VALUE YOUR HUE Available in 60 shades Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long wearing, full coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the

  • Description
  • Pro Tips
  • Ingredients

VALUE YOUR HUE

Available in 60 shades
Finally. A foundation throwing major shade. 60 to be exact. Shades to fit you. And you. And you. Because the shade struggle is real. Meet a long-wearing, full-coverage foundation that performs like a boss and is not caught in the middle or playing sides. But instead, values your hue (and your wallet). The shade game is officially over. Your face has finally found its place in the world. Say hello to an all-in kind of foundation. All the soft matte coverage. All the time. For all our babes.

BENEFITS

  • 24-hour-long wear
  • Sweatproof, transfer-resistant, water-resistant
  • Free of oils, fragrance, and parabens
  • Great for all skin types (especially normal-to-oily skin)


SHADE NAMES
LEVEL 1: Light
F1.10 (NEUTRAL: fairest with neutral undertones)

F1.20 (NEUTRAL: fairest with slightly yellow undertones)

F1.30 (COOL: fairest with pink undertones)

F1.40 (WARM: fair with yellow undertones)

F1.50 (NEUTRAL: fair with neutral undertones)

F1.60 (NEUTRAL: fair with slightly pink undertones)

F1.70 (NEUTRAL: fair with slightly peach undertones)

F1.80 (WARM: light with yellow undertones)

F1.90 (OLIVE: light with neutral green undertones)

F1.100 (NEUTRAL: light with slightly pink undertones)

F1.110 (COOL: light with pink undertones)

F1.120 (NEUTRAL: light with neutral undertones)

LEVEL 2: Medium
F2.10 (COOL: light with slightly peach undertones)

F2.20 (NEUTRAL: light medium with neutral undertones)

F2.30 (WARM: light medium with golden undertones)

F2.40 (NEUTRAL: light medium with peach undertones)

F2.50 (OLIVE: light medium with yellow-green undertones)

F2.60 (NEUTRAL: medium with neutral undertones)

F2.70 (NEUTRAL: medium with slightly peach undertones)

F2.80 (WARM: medium with golden undertones)

F2.90 (WARM: medium with peach undertones)

F2.100 (WARM: medium with rich golden undertones)

F2.110 (NEUTRAL: medium with slightly golden undertones)

F2.120 (NEUTRAL: medium with slightly pink undertones)

LEVEL 3: Tan
F3.10 (WARM: medium with slightly peach undertones)

F3.20 (OLIVE: medium with golden-green undertones)

F3.30 (WARM: medium tan with rich golden undertones)

F3.40 (NEUTRAL: medium tan with peach undertones)

F3.50 (NEUTRAL: tan with neutral undertones)

F3.60 (WARM: tan with golden undertones)

F3.70 (NEUTRAL: tan with slightly golden undertones)

F3.80 (COOL: tan with slightly red undertones)

F3.90 (WARM: tan with peach undertones)

F3.100 (OLIVE: tan with rich golden-green undertones)

F3.110 (NEUTRAL: deep tan with slightly red undertones)

F3.120 (WARM: deep tan with rich red undertones)

LEVEL 4: Rich
F4.10 (WARM: deep tan with golden undertones)

F4.20 (WARM: deep tan with rich golden undertones)

F4.30 (WARM: deep tan with golden peach undertones)

F4.40 (NEUTRAL: rich with neutral undertones)

F4.50 (WARM: rich with golden red undertones)

F4.60 (COOL: rich with cool red undertones)

F4.70 (WARM: rich with slightly red undertones)

F4.80 (NEUTRAL: rich with golden undertones)

F4.90 (WARM: rich with deep peach undertones)

F4.100 (WARM: rich with warm red undertones)

F4.110 (OLIVE: rich with neutral green undertones)

F4.120 (COOL: rich with deep red undertones)

LEVEL 5: Deep
F5.10 (COOL: rich with cool peach undertones)

F5.20 (WARM: deep with neutral golden undertones)

F5.30 (WARM: deep with rich peach undertones)

F5.40 (WARM: deep with golden undertones)

F5.50 (WARM: deep with rich red undertones)

F5.60 (NEUTRAL: deep with neutral undertones)

F5.70 (WARM: deepest with peach red undertones)

F5.80 (NEUTRAL: deepest with slightly golden undertones)

F5.90 (OLIVE: deepest with rich green undertones)

F5.100 (NEUTRAL: deepest with slightly red undertones)

F5.110 (WARM: deepest with rich red undertones)

F5.120 (NEUTRAL: deepest with neutral undertones)

Net Wt. 30 mL / 1 fl. oz.

    HOW TO APPLY

    Fluidity Full-Coverage Foundation looks bomb when it’s applied to prepped skin, the right amount of product is used, and it’s blended using the tools that are best for your skin type and the coverage you want. To get a totally flawless look, follow the steps below.

    1. Begin by cleansing your face. If you have dry skin, be sure to exfoliate. Follow with a moisturizer that’s developed for your skin type and a beauty oil, if you use one.
    2. Apply a Foundation Primer that’s formulated for your skin type. If you have combination skin, try using Revitalizer Foundation Primer in dry areas and Equalizer Foundation Primer in spots that tend to get shiny.
    3. Start application with a small, pea-sized amount of foundation. A little goes a long way.
    4. Use a damp Complexion Blending Beauty Sponge (especially if you have dry skin) to apply foundation. Or use a M439 Deluxe Buffer Brush in spots where you want the most coverage.
    5. This formula can set quickly, so continue by applying it in sections.
    6. If your skin is oily, set the foundation with Filter Effect Finishing Powder. If you have normal or combination skin, apply powder only to areas that get shiny (skip this step completely if you have dry skin).
    7. Finish with Continuous Setting Mist.

    FOR A GLOWY FINISH

    Mix one drop of your fave liquid highlighter into a pea-sized amount of foundation and apply using the steps above to get an all-over luminous look.

    A FEW EXTRA TIPS

    • Everyone’s skin tone varies, so decide if you want to match your foundation to your face, neck, or décolletage.
    • When you’re looking for that perfect match, let the shade dry down completely before you decide if it’s the one.
    • Remember that the depth of your skin tone can vary based on the season and your exposure to the sun, so the shade you wear in the summer might be totes different from your winter hue.

    FIND YOUR SHADE SQUAD

    Ingredients: Cyclopentasiloxane, Water/Aqua/Eau, Isododecane, Methyl Methacrylate Crosspolymer, Butylene Glycol, Mica (CI 77019), Dimethicone, PEG-10 Dimethicone, PEG/PPG-18/18 Dimethicone, Acrylates/Dimethicone Copolymer, Butylene Glycol Cocoate, Silica Silylate, Phenyl Trimethicone, Dimethicone Crosspolymer, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, 1,2-Hexane Diol, Polyglyceryl-6 Polyricinoleate, Tocopherol, Triethoxycaprylsilane, Magnesium Sulfate, Cyclohexasiloxane, Ethylhexylglycerin, Propylene Carbonate, Polyhydroxystearic Acid, Hydroxyacetophenone, Caprylhydroxamic Acid, Phenoxyethanol. +/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

    Shipping Notes
    • Free Standard Shipping on $100+ Orders to the USA.
    • Except Preorder products are shipped in 48 hours.
    • Delivery to the USA:
    1. Standard Shipping : 3-10 business days
    • If time is of the essence, please consider selecting expedited delivery for faster service.
    Exchange/Return Notes
    • We offer a 30-day return/exchange service after receiving.
    • Final sale items are not eligible for returns or exchanges.
    • To process your return/exchange, please contact us at [email protected]
    • Please click here for more details>>> Return & Exchange Policy
    SKU: 52278957730

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    4.3 ★★★★★
    Based on 486 reviews
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    Verified Purchase
    Billie Jo Holliday
    Pawtucket, US
    ★★★★★ 5
    Good product.
    Color: Gray, Size: 18"x24"
    I live in Michigan so we have cool nights. We have hot days. Last night I went to pick up my new cooling mat to put it up for the evening and was totally blown away at how cool it was to the touch. For the price, the quality is outstanding. I will be purchasing more in the future once I know that my cats will use it. We haven't got that far yet, but once they do I will try to include pictures of them using it. I hope this helps someone as I am pretty picky about what product I buy. I was thoroughly impressed. The back side, or the warmer side is very soft and perfect for winter time use. It was an absolute genius idea to make one that is universal.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 29, 2026
    S
    Verified Purchase
    SAVERA
    Whiting, US
    ★★★★★ 5
    Max loves it!
    Color: Gray, Size: 24"x36"
    Phoenix got hotter sooner this year, and even with a short haircut, my baby kept trying to find a cooler spot. I had my doubts about whether this bed would actually keep him cooler, and Max was initially suspicious (especially after he saw the cat picture on the label). It only took one hot afternoon to sell him on this cool, comfortable lounge spot. It does feel cooler; it's a lot more comfortable than the hard tile floor and he is out of the way when on it. Good buy at a good price.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 14, 2026
    S
    Verified Purchase
    stacy renee
    Grantham, US
    ★★★★★ 5
    GREAT QUALITY CAT BED
    Color: Gray, Size: 18"x24", Color: Gray, Size: 18"x24"
    We love this self-warming and cooling cat bed because it's super soft, and the cooling side really works well! I can feel with my hand how cool it is by just touching it. I plan to put this outside in my cat's outdoor house; it will really help keep him warm in the winter and cooler in the summertime. It was super easy to throw in the wash on delicates, and I hung it up to dry. It's the perfect size, too; it should fit in his cat house perfectly and is big enough for him.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on April 7, 2026
    J
    Verified Purchase
    Jeanine
    Carnegie, US
    ★★★★★ 5
    This mat works so well for my kitty!
    Color: Gray, Size: 18"x24"
    This pet bed is such a smart find! Someone had the smart idea to make a bed that stays cool in the Summer and warm in the Winter! The material on the Winter side is soft, snuggly plush with a foil layer to hold in the heat. Flip the mat over and it’s the perfect cooling mat for Summer, with a cooling ice silk fabric to keep cool. The mat is the perfect size for a small dog or a cat. Spot cleaning is recommended as the preferred way to clean but the listing says that it can be washed using the gentle cycle. It needs to be air dried however. My cat wasn’t impressed to begin with, but once she got a little playtime with her favorite toy and some catnip, she settled right in. This is a good mat to fit right into her crate for traveling.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on March 23, 2026
    V
    Verified Purchase
    🧡VanOhVan🧡
    Draper, US
    ★★★★★ 4
    Great Versatile Mat🧡
    Color: Gray, Size: 18"x24", Color: Gray, Size: 18"x24"
    The cooling side works well with the hot temps and the warming side is great for those chilly nights which is great. It's easy to clean and my cats took to it right away. The fabric is soft and the cooling side is cool to the touch, my cats love it. Exactly as described🧡
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on April 27, 2026

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