SKU: 42219091185

Converted: The Data-Driven Way to Win Customers' Hearts

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Description

Converted: The Data-Driven Way to Win Customers' HeartsWhen the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti to

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to:

- Understand the full value of each relationship
- Engage in an ongoing conversation with your best customers
- Ask the right questions so you can anticipate your customers' needs
- Find more great customers

A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
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SKU: 42219091185

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Melissa Thompson
Phoenix, US
★★★★★ 4
They are cute
Size: 7 Toddler, Color: Transparent Rose/Black
Cute shoes, Velcro needs to be stronger
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Reviewed in the United States on December 4, 2025
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Obeibys
Carnegie, US
★★★★★ 5
Perfecto
Size: 11 Little Kid, Color: Transparent Rose/Black
Definitivamente lindas, a mi nina le encantan.
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Reviewed in the United States on January 4, 2026
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Kimberly Sheppard
Grantham, US
★★★★★ 5
Love, and they smell good
Size: 5 Toddler, Color: Black
My daughter is obsessed with these shoes. We have 4 pairs
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Reviewed in the United States on September 17, 2025
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Doc
Louisville, US
★★★★★ 5
Great price great shoe
Size: 12, Color: Burgundy Polished Full Grain
Excellent shoe. Tried the Sebago penny loafer and the sizing was ridiculous. These J and M are sized perfectly. I’ve had them before and they wear like iron. Very comfortable right out of the box.
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Reviewed in the United States on May 23, 2026
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roger mendes
Battle Creek, US
★★★★★ 5
One of the best shoes
Size: 9.5, Color: Black Polished Full Grain
Outstanding. Fashionable, most comfortable and good construction. No sines of use after quite some time. Highly recommended.
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Reviewed in the United States on March 21, 2026

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