SKU: 40931412978

Пропаганда. Propaganda

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Пропаганда. Propaganda. Propaganda , PR, (18911995) , ' ', . (CPI), , ', ' , ' '. CPI . , CPI, , . '' (1928) , , , , . , , , . SPECIFICATIONS: Author: Edward Bernays Language: Russian Number of pages: 144 pst Format: Paperback Size: ( ) Pocket (small size) Weight: 130 g ISBN: Does not apply

Пропаганда. Propaganda

Эпохальная, противоречивая личность в истории политической мысли и PR, Эдвард Бернейс (1891–1995) первым предложил научный метод формирования и манипулирования общественным мнением, которому дал название 'инженерия согласия', ставшее теперь известным. Во время Первой мировой войны он активно работал в Комитете общественной информации (CPI), влиятельном пропагандистском аппарате, призванном 'показывать, рекламировать и продавать' эту войну американцам – как войну, которая 'сделает мир безопасным для демократии'. CPI стал прообразом маркетинговых стратегий будущих войн. Применяя методы, усвоенные в CPI, а также некоторые идеи Уолтера Липпмана, Бернейс стал ярым сторонником пропаганды как инструмента демократической и корпоративной манипуляции народом. Сенсационная книга 'Пропаганда' (1928) раскрывает его пугающе прозорливое видение пропаганды как способа управления коллективным сознанием в самых разных областях, включая правительство, политику, искусство, науку и образование. Читая эту книгу сегодня, мы с ужасом осознаем, во что превратились современные институты власти и бизнеса, если говорить об организованной манипуляции народом.

SPECIFICATIONS:

Author:Edward Bernays - Едвард Бернейс

Language:Russian/Русский

Number of pages:144 pst

Format:Paperback

Size:Покет (небольшой размер) / Pocket (small size)

Weight:130 g

ISBN:Does not apply

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SKU: 40931412978

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This transfer paper work exceptional well on white fabric. I’m super happy with the outcome.
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Follow the instructions
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I love this paper makes the colors pop and it is a cold peel
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Boise, US
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Wonderful just make Sure you follow instructions Or ask the seller for help they don’t mind
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Once I wrote this review. The seller reached out to me promptly. They have been very helpful with walking me through changing settings and correct press time. After the assistance the product worked as described. Make sure you pay attention and follow instructions. Watch the video that is available for a visual. Chill mode Pic above was the finished product after the assistance of seller. Thank you Taylor
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HoleyWoman03
Waukegan, US
★★★★★ 1
Okay for small projects, terrible for bigger or full sheet use.
Number of Items: 20
I needed some decals for light colored shirts but wanted something that felt better quality and gave me a higher quantity than the typical Avery brand iron on sheets. Avery is better. These no matter how much I ironed with my heat press or iron, a portion of the decal would not adhere to the shirt even after double checking the shirt materials and heat settings only the edges of the decal adhered to the shirt. The rest of the sheets either stayed stuck to the backing sheet or loose on the ironed shirt and quickly tore. I would not recommend these for professional small businesses or even the crafty mom. Not worth it. I purchased two boxes and still the same result with both. Do not waste you money like I did. You will be sorely disappointed.
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Reviewed in the United States on October 18, 2021

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