Women in Jazz: Music Publishing and Marketing

Women in Jazz: Music Publishing and MarketingThis qualitative case study explored women jazz musicians and earning as music publishers. It examined business practices of 20 women in jazz in the U. S., between 30 and 64, who compose and publish jazz mu sic. Variables were education, number of songs composed, incorporation, affiliation with royalty organiza tions, and how they used marketing, branding, promotion, and advertisement. Participants discussed finan cial challenges resulting from gender

This qualitative case study explored women jazz musicians and earning as music publishers. It examined business practices of 20 women in jazz in the U.S., between 30 and 64, who compose and publish jazz mu-sic. Variables were education, number of songs composed, incorporation, affiliation with royalty organiza-tions, and how they used marketing, branding, promotion, and advertisement. Participants discussed finan-cial challenges resulting from gender and age discrimination. Focus was on business tactics for operations and marketing that affected the professional careers of women jazz musicians. Best business practices were explored for women musicians in jazz and guidelines for young women entering the industry. Suggestions were made for how private corporations and governments could be more inclusive of womenÕs music through programming and grant-making, and recommendations for future research and policy for equitable treatment of women musicians, particularly in media and film.