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Description
Brand Asset Management: Driving Profitable Growth Through Your Brands"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Binding Type: Paperback Publisher: Jossey Bass Published: 09 27 2002 ISBN: 9780787963941
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Binding Type: Paperback
Publisher: Jossey-Bass
Published: 09/27/2002
ISBN: 9780787963941
Pages: 265
Weight: 0.76lbs
Size: 9.04h x 5.96w x 0.78d
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4.6 ★★★★★
Based on 762 reviews
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Product Reviews
★★★★★ 5
Absolutely Stunning Glitter with Thoughtful Packaging! | Rainy Rainbow
Color: Rainy-Rainbow, Color: Rainy-Rainbow
This glitter is breathtaking! The sparkles catch the light very beautifully — it has a mesmerizing, holographic shine that’s perfect for adding extra pizzazz to any project.
When it arrived, I was pleasantly surprised at how well it was packaged. The box was securely sealed, and everything inside was perfectly intact—minor spills, no mess.
A heads up on opening the entire thing: the round container’s Lid is screwed on VERY LOOSELY. Be mindful when you’re unboxing. Screw it back on very tightly.
The spray nozzle on this bottle gives such a beautiful, antique perfume vibe—it really elevates the whole experience. It sprays the glitter perfectly, so it’s easy to get a flawless application every time. (Don’t forget to keep the little nozzle cover to protect it!) Honestly, I wouldn’t apply it any other way than with the bottle—it just makes everything so much smoother. 🤷🏻♀️
If you happen to go overboard, just grab the closest shirt and wipe off any excess. No point in wasting any of this stuff! :)
Oh, & those two little gloss bottles are actually glue, which is perfect for keeping everything right where you need it to be.
Here’s a little pro tip: I used the same tape that kept the box sealed to reseal the lid of the round glitter container until I’m ready to use it.
Worked like a charm! 😎 It’s a small detail, but it will keep everything neat, and prevent unwanted glitter explosions in the future.
If you’re a sparkle lover, you’ll adore this glitter—it’s as pretty in person as it looks online!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 16, 2024
★★★★★ 5
Me encanta
Color: Glint Rainbow
Me encanto volveria a comprar
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 23, 2026
★★★★★ 5
better results
Color: Glint Pink
I really like the packaging; you don't need to open it and spill everything—with a simple touch, you have the product. I love it and would buy it again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 23, 2026
★★★★★ 2
Not very much dispenses with pumps
Color: Glint Rainbow
This gives out very small puffs of glitter when depressing the pump. The glitter is as expected, but it would be more efficient to just open the dispenser with how little this pumps out. I'll probably just use this for crafts instead of body and hair. It doesnt really stick either because it is a dry powder
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Reviewed in the United States on May 29, 2026
★★★★★ 1
Not what I expected
Color: Glint Rainbow
Product doesn’t come out like a dust
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 30, 2026
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