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Description
American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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Product Reviews
★★★★★ 5
They hang easy!
Color: C. Rustic Brown Board & Black Brackets, Number Of Shelves: 4, Size: 23-inch, Color: C. Rustic Brown Board & Black Brackets, Number Of Shelves: 4, Size: 23-inch
I got my shelves well packaged. No defects. I did find it odd that the photos show a third way of hanging them where the brackets are hidden, but it's the only two top shown in the product photo of the hanging options that are shown on the instructions. It's easy enough anyway to hang without any instructions and I chose the second one shown anyway. They're good quality and look nice on my wall. Color is accurate and holds all my stuff the way I'd hoped/imagined. I wanted shelves that didn't stick out too far from the wall and they're a great fit. Super sturdy!
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Reviewed in the United States on March 25, 2026
★★★★★ 5
Great product!
Color: G. Black Board & Gold Brackets, Number Of Shelves: 3, Size: 16-inch Mixed, Color: G. Black Board & Gold Brackets, Number Of Shelves: 3, Size: 16-inch Mixed
The feeling of the shelf itself is a little off but it was super easy to put together and looks great! It comes with a mounting guide but I didn’t need it. I didn’t use to wall anchors and just screwed them into the wall and they haven’t been a problem at all!
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Reviewed in the United States on April 29, 2026
★★★★★ 3
Avoid the GOLD brackets. The finish is NOT accurate.
Color: G. Black Board & Gold Brackets, Number Of Shelves: 4, Size: 16-inch, Color: G. Black Board & Gold Brackets, Number Of Shelves: 4, Size: 16-inch
I bought the BLACK/GOLD shelves because the ones in the photo seemed to match the drawer pull knobs I bought (shown in photo below). The product arrived neatly packed in a 17x6x4in. box. I can only assume the shelves themselves are great, but I only made it as far as inspecting the metal brackets sitting at the top, they feel heavy duty, which is great, but the product's photo posted in Amazon shows a nice gold finish, and these brackets have a dark mustard paint finish (with a couple blueish speckles sprinkled into it), there's nothing gold/metallic about it. The paint color reminded me of long-gone diaper-changing days. These are getting returned asap.
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Reviewed in the United States on March 11, 2026
★★★★★ 5
Simple, easy, and strong
Size: 16 Inch, Color: White
Kind of on the smaller side but for the price it’s just fine. Easy to install with just a screw driver if you can miss a stud, else you’ll need a drill. Strong enough to hold what a normal person would put on a shelf that size. No worries and it looks great
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Great shelves
Size: 24 Inch, Color: White, Size: 24 Inch, Color: White
Pretty easy to put up. Love the way it looks.
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Reviewed in the United States on April 30, 2026