SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

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SKU: 62840530068

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Kristia L. Guidry
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★★★★★ 5
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I had the aerosol spray version of this and did not like it. Especially after I used it the second time and it stuck down spraying the entire container out. This one is so much easier to control and gives a lot nicer coverage. Pretty glitter for my daughter's hair and the smell is not overwhelming. Definitely recommend this.
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Reviewed in the United States on May 3, 2024
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Sveta
New York, US
★★★★★ 1
Do not buy this product!
Color: purple
I use a hairspray on a regular basis. This spray is awful ! It supposed to give a glitzy effect, instead my hair looked like I did not wash my hair for a long time. I applied it after I styled my hair. My style was ruined:( It is impossible to brush your hair after:( unless you wash your hair and remove this hairspray. Please do not waste your money on it!!!
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Reviewed in the United States on December 2, 2024
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avalancheryder
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★★★★★ 5
Absolute game changer for chronically dry feet/cracked heels
Size: S (up to size 7)-Beige
I had recently bought a pair of silicone heel/ankle wraps to fill out my boot a little since I noticed my heels were lifting when I was skating. I tested them out around the house and noticed they left my heels softer while the rest of my sockless feet got quite dry. So I got these full foot silicone socks to see the effect of having my whole foot covered. I slather the entirety of my feet with Dr. Scholl's Severe Cracked Heel Restoring Balm (love how convenient it is to apply it to my feet with the solid stick form) and then slip them into these silicone socks. After just a couple hours, when I pull out my feet they're (a teeny bit sweaty at first), but then overall soft and smooth and have absorbed the balm fully leaving barely any residue in the silicone sock. I find these silicone socks generally comfortable; I wear them in the evenings while relaxing on the couch, take them off after a couple hours and let my feet breathe a bit, and then reapply my balm and socks and wear them to bed. If I wake up in the middle of the night, which I almost always do (not because of the socks), I'll take the socks off and allow my feet to breathe again. I wear a woman's size 6 shoe and the small size is pretty comfortable. However, I made the mistake of wearing them while being on my feet for a couple hours straight during household chores -- they must've somehow cut off my circulation a bit with the standing, so I wouldn't recommend wearing these silicone socks while being active. And since they're not exactly my foot size, they slide around sometimes and will start to feel tight at my big toe. But if that happens, I just tug on the toe area of the sock to give my big toe more wiggle room and problem solved. Prior to wearing these socks, I was soaking and doing heavy duty exfoliation of my feet every week. These socks seem like they'll work to help me extend the time between soakings and exfoliations. The 5 pack is a great value. So far none have torn, so they seem rather durable. Not sure what I could even do to tear a hole in these.
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Reviewed in the United States on January 16, 2026
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Beverly Durham
Birmingham, US
★★★★★ 5
Works wonders
Size: M (up to size 9)-Beige
Works wonders for dry feet, like really dry, hard feet.
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Reviewed in the United States on February 23, 2026
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Therapy by the Sea
Phoenix, US
★★★★★ 4
EXCELLENT FEET MOISTURE PROTECTION
Size: S (up to size 7)-Beige, Size: S (up to size 7)-Beige
Why did you pick this product vs others?: I have burns on my feet and needed something that I could put burn creme on and still walk around in with. I tried other silicone footsie but they would teae really easily. So far these are doing really well for this purpose. They are holding their shape too. The only caution I have is the same with all silicone footsies: They can be slippery on wet floors, so also wear with socks over them. The biggest issues is when they say a size they mean it. The silicone used in these have little give in them, so they won't stretch out and loose their shape. That can be a good thing, or not so good, depending on how well they fit your feet and what your intent is with wearing these. The other issue is if they fit snug around those toes, that tends to be where the first tear in the material will happen. Because of how these are made, the tear is actually more like cracking in the material and once it occurs you won't be able to get much use out of the sock after that. If you are planning to wear them around the house or for long term use, I suggest going up a size or look for the toeless options.
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