This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear
SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Eric
Port Orchard, US
★★★★★ 5
Affordable and good quality socks
Size: Medium, Color: (001) Black / Black / White
Good quality!
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Reviewed in the United States on May 9, 2026
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Thomas Boelter
Whiting, US
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Socks
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They are very comfortable and fit just right
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Clint
Natrona Heights, US
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Great socks!
Size: Large, Color: (001) Black / Black / White
These fit true to size. Good socks.
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PETER CROWE
Waukegan, US
★★★★★ 5
Great for walking all day at work as well
Size: X-Large, Color: (001) Black / Black / White
I walk approximately 10 miles a day at work, in a manufacturing setting. On concrete with steel toe shoes. My feet have been begging me to change from the socks that I have worn for years. I have worn these other name brand socks for probably 10 years. So, change was obviously something I had to be pushed into. I got on Amazon and searched for training socks. I read the description. Glanced at the reviews. I decided to move forward with purchasing these. I could not have been happier. My feet began feeling better immediately. And the priced was very reasonible.
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jcolis
Phoenix, US
★★★★★ 5
You have one pair of feet. Treat them kindly with a pair of UA socks
Size: Large, Color: (100) White / White / Black
Soft and tough. Easy on the feet. Nice fit prevents sore spots and blisters.
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Reviewed in the United States on December 3, 2025

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