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Description
Marketing Warfare"A business book with a difference: clear cut advice, sharp writing and a minimum of jargon." Newsweek "Revolutionary Surprising " Business Week "Chock a block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read." USA Today Binding Type: Paperback Publisher: McGraw Hill Education Published: 11 22 1997 ISBN: 9780070527263 Pages: 224 Weight: 0. 60lbs Size: 8. 10h x 5. 50w x 0. 68d
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek
"Revolutionary Surprising "--Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today
Binding Type: Paperback
Publisher: McGraw-Hill Education
Published: 11/22/1997
ISBN: 9780070527263
Pages: 224
Weight: 0.60lbs
Size: 8.10h x 5.50w x 0.68d
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