SKU: 14640213137

Citizen Eco-Drive BM6978-77A Men's Watch

Sale price$537.75 Regular price$597.50
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Description

Citizen Eco-Drive BM6978-77A Men's WatchThe Citizen BM6978 77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold tone stainless steel case and matching multi link bracelet, offering a warm and cohesive luxury look. The silver white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold tone hands and hour markers for a sophisticated and

The Citizen BM6978-77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold-tone stainless steel case and matching multi-link bracelet, offering a warm and cohesive luxury look. The silver-white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold-tone hands and hour markers for a sophisticated and highly legible design. Protected by a scratch-resistant sapphire crystal, the BM6978-77A is designed for lasting clarity and daily durability. It is powered by Citizen’s signature Eco-Drive technology, which ensures the watch is continuously charged by light, eliminating the need for periodic battery changes. With its remarkably thin 8.5 mm profile, the watch sits elegantly low on the wrist, making it a perfect match for formal business attire and tailored dress shirts. This model is an ideal choice for the man who prefers a lighter, more classic color palette without compromising on the prestige of a rose gold finish.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 14640213137

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4.7 ★★★★★
Based on 2446 reviews
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MR. H.
Pawtucket, US
★★★★★ 5
Super comfortable!
Size: 9, Color: Navy Blazer/Ivor
Some of the most comfortable shoes that I've ever worn/walked in! Super light on my feet. Nice casual looking and comfortable shoe for a reasonable price. I already brought 3 pair.
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Reviewed in the United States on April 21, 2026
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deloris s.
Waukegan, US
★★★★★ 5
Comfortable Shoes
Size: 12, Color: Navy Blazer/Ivor
This is the second time I purchased this style of shoes. They are extremely comfortable. They can be worn on casual and business events.
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Reviewed in the United States on May 25, 2026
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Verified Purchase
LindyB
Lake Worth, US
★★★★★ 5
Great dressy sneaker to wear with business casual or jeans
Size: 11, Color: British Tan/Ivry
I got these for my husband to wear with jeans or business casual dress pants. They look sharp and professional and dress up jeans if you're going out. He says they fit comfortably and he can walk on them all day without his feet hurting. They are beautiful genuine leather so they don't get stinky. I got my husband's normal size and they fit to size.
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Reviewed in the United States on February 11, 2026
T
Verified Purchase
timothy scalabrelli
Natrona Heights, US
★★★★★ 4
Comfortable
Size: 9, Color: Black/Ivory
Most comfortable and roomy shoes I ever wore. Great for insoles. Looks nice too. The base of the shoe is a bit too thick but it’s fine.
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Reviewed in the United States on September 5, 2025
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Verified Purchase
tom chang
Charlottesville, US
★★★★★ 5
Good comfort, quality and classy
Size: 8.5, Color: Black/Ivory
’ve been wearing Cole Haan dress sneakers for work and travel, and they strike a really good balance between professional and comfortable. The biggest advantage is how lightweight they feel compared to traditional dress shoes. Most styles have sneaker-like cushioning, so you can walk or stand all day without your feet getting destroyed. The design is also versatile and look polished enough for business casual outfits but still casual enough to wear with jeans. They work especially well in office environments where a full formal shoe feels too stiff or outdated.
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Reviewed in the United States on May 10, 2026

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